annette's blog

Hands up who has just placed orders for 5000 brochures, 2000 neoprene showbags, 30kg of lollies and a 2000 branded stress balls? Thought so, expo’s are just around the corner! Great, so you’ve got your giveaways and stand material; the elements that you can control are under control. Staff, however, relies on a persons performance on the day – how do you control that element too?

Trade shows aren’t always interesting. In fact, sometimes they can be downright boring. So what can you do to bring colour and life which will set you apart? A few things have stood out over the years which seem obvious, but you need to be smart about:

It's happening now, isn't it. Marketing and Finance have joined hands to come up with a special offer, the Graphic Design department have the added task of producing posters and stand dressing, the bulk branded packets of jelly beans have just arrived and are sitting under your desk and you are using every ounce of your strength not to eat them.

What provokes change? When and where is that turning point and how do you get there? And how do you get customers there faster? Malcolm Gladwell’s book ‘The Tipping Point*’ has us talking here at the CALIBER offices.